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Why the 24-70mm Lens Is the Best Investment for Photographers and Videographers
Austin Davis Austin Davis

Why the 24-70mm Lens Is the Best Investment for Photographers and Videographers

The 24-70mm lens is one of the most versatile and essential tools for photographers and videographers alike. In this post, we break down why this focal range is ideal for various shooting scenarios, from portraits to landscapes, and how it can simplify your gear choices. Whether you’re upgrading from a kit lens or debating between primes and zooms, this guide will help you decide if the 24-70mm is the right investment for you.

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